Thursday, May 10, 2012

Declaration of War--On Bad Webinars

We’re declaring war—on bad webinars.

And we want you to join us.

This is a revolution and, like most revolutions, this one is both

against something 
 for something.

What we are fighting AGAINST

We’re against “Zombie” webinars where the walking dead hang out in cyber space, begging for someone to put them out of their misery.
We’re against mundane, talking head PowerPoint presentations. 
We’re against the insanity - doing webinars the same way we always do, even when they keep failing. 
We’re against working alone in silos. 
We’re against vapor world experiences – where no one talks, no one interacts, no one shares – it’s just me, my webinar and – nothing…


We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. We’re closer than ever to getting past the machine and up next to the people. But, we still have a long way to go. And, we don’t believe that webinars can continue to evolve incrementally, like some single celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. We must speed up the evolutionary process. This needs to be more caterpillar/butterfly and less dinosaur/human.

And so we’re declaring war – on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP – now – doing the things that don’t work, that never worked,

…that will never work.

What we are fighting FOR

We’re for captivating our audience through eloquent delivery and beautiful design. 
We’re for pushing the limits of our technology. 
We’re for amplifying what works and what doesn’t. 
We’re for synergy and sharing.
We’re for better transformational webinar design and delivery. In our previous book, The Learning eXPLOSION, we laid out some of the rules we should follow to create great webinars. Now we’re taking those rules to the street – to you. This requires action.

In the next few weeks we will be launching our newest book, The Webinar Manifesto, and we'll be asking you to join this revolution and help spread the word about this movement. So stay close and together we'll win this battle!

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