Wednesday, May 16, 2012

The Learning Explosion Now in Russian!

Our first book, The Learning Explosion (January 2011) is now officially translated into Russian. It is also found in Chinese, and will soon be in Korean. Here are some interesting facts about the book:
  • Listed on the Washington Post's top-five business-title list the week of July 20, 2011.  "Their (Muller and Murdoch) outstanding, authoritative book makes it clear that they have the chops to teach you how to organize online learning initiatives and how to plan, set up and run virtual classrooms. (we) recommend this concrete, easy-to-understand, highly enthusiastic explanation of virtual learning programs to chief learning officers, and to corporate education and training professionals."

  • Listed on the Shanghai Daily's  Top 5 US Business Books list, July 23, 2011. (Distributed in more than 50 countries and regions around the world)
  • Reviewed on The Wall Street Journal's online book review site,, on July 28, 201o (Audience of 1.2 million)
  • Featured in The Hindu, on July 3, 2011 (Indian newspaper with circulation of 14 million) "A book that can prepare you for the unfolding life that will have learning unobtrusively woven into it."
  •  Featured as a "Top Seller" in the Handelsblatt newspaper on August 22, 2011--the biggest German-language business and finance newspaper and is the most cited business medium in Germany. It boasts a circulation of almost 150,000 and has a daily readership of 500,000.
  • Business Wire press release, on June 3, 2011 was posted on 285 sites, including Bloomberg Business Week, The Wall Street Journal, CNN Money and The New York Times.
  • Review in "The Press-Enterprise" newspaper on August 28, 2011. (The leading news and information source for Inland Southern California and boasts a daily print run of almost 150,000)

Friday, May 11, 2012

How to Survive Webinars as an Extreme Sport

photo by: t r e v i
Webinars can be an extreme sport if you choose to push the limits. In order to do this and break free from the mundane–and survive–you need to be connected to a relevant network of people and organizations who can both push you to try the “extreme” and help you survive your webinar.

Commit yourself, today, to never doing ANYTHING on your own again – don’t try to think through it alone, work through it alone, solve it, suggest it, summarize or share it – alone. You have the resources, unlike any other time in history, to engage the best minds around YOUR issue. You may collect and reject a lot of what you’re offered but that’s a lot better than “winging it” all on your own. There are experts out there – find them, meet with them, listen to them, use them.

Take Action: Find resources that can connect you to others. These might be professional sites like LinkedIn or social sites like Facebook. They might be general interest gathering places or very task or job specific chat rooms where experts gather to share specific problems and to synergize solutions. Try connecting with some of these individuals and groups: 
@cindyhugg; eMarketing Association Network; The eLearning Guild; @janebozarth

Thursday, May 10, 2012

Declaration of War--On Bad Webinars

We’re declaring war—on bad webinars.

And we want you to join us.

This is a revolution and, like most revolutions, this one is both

against something 
 for something.

What we are fighting AGAINST

We’re against “Zombie” webinars where the walking dead hang out in cyber space, begging for someone to put them out of their misery.
We’re against mundane, talking head PowerPoint presentations. 
We’re against the insanity - doing webinars the same way we always do, even when they keep failing. 
We’re against working alone in silos. 
We’re against vapor world experiences – where no one talks, no one interacts, no one shares – it’s just me, my webinar and – nothing…


We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. We’re closer than ever to getting past the machine and up next to the people. But, we still have a long way to go. And, we don’t believe that webinars can continue to evolve incrementally, like some single celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. We must speed up the evolutionary process. This needs to be more caterpillar/butterfly and less dinosaur/human.

And so we’re declaring war – on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP – now – doing the things that don’t work, that never worked,

…that will never work.

What we are fighting FOR

We’re for captivating our audience through eloquent delivery and beautiful design. 
We’re for pushing the limits of our technology. 
We’re for amplifying what works and what doesn’t. 
We’re for synergy and sharing.
We’re for better transformational webinar design and delivery. In our previous book, The Learning eXPLOSION, we laid out some of the rules we should follow to create great webinars. Now we’re taking those rules to the street – to you. This requires action.

In the next few weeks we will be launching our newest book, The Webinar Manifesto, and we'll be asking you to join this revolution and help spread the word about this movement. So stay close and together we'll win this battle!