Monday, January 23, 2012

Crossing the Online Learning Chasm

A chasm exists. It manifests itself through ongoing skepticism about the use of online learning.

This chasm sits between you and your learners. Between your vision and your reality. It's up to you to cross this great divide.

In Geoffrey Moore's book, Crossing the Chasm, he teaches us that this chasm IS very real and that it affects the way we all think about new online products and services. The essence of the principle is that people buy into an idea after someone they trust gives a good recommendation.

You may be working for an organization that still doesn't fully believe you can have a good online learning experience or that elearning is just not widely accepted. We've found the opposite to be true. Case in point: We just returned from Thailand where we had a meetings with several Thai government groups and corporations. When we asked how many of these groups used some form of online learning, EVERY HAND was raised. This wasn't the UK, or the USA, or some other major world power. This was Thailand! We've found the same thing in many other countries we've visited as well.

Online learning isn't new. It isn't even revolutionary. It's common. It's mainstream. It's being widely used in every corner of the world.

So, if you need to convince a boss or a client that they should use online learning just remember that you need to help them cross the chasm. Lead them across by showing how widespread it really is. How they can reach more people with high-quality training at less expense. How their peers are using it to increase their effectiveness. As you do this, you will find that the chasm isn't as wide as you originally thought.


  1. Love Crossing the Chasm, such a classic book I think a good partner reference to what you wrote in your article would also be Geoffrey Moore's new book Escape Velocity In that book, Moore details how companies need to learn as well about inovating and not letting their past victories pull them back into a state of comfort while everyone else is moving forward. We need to embrace online learning this way as well. Schools still work for now, but with everything changing so rapidly, we will need a more flexible place to learn.

  2. Rich, thanks for your great comments! We'll definitely grab a copy of his book and read it!

  3. The personal statement editing services is all about to learn as well about inovating and not letting their past victories pull them back into a state of comfort.