According to a Nielsen Social Media Report, “in 10 major global markets, social networks and blogs reach over 75% of active Internet users.” Which means most of you reading this post are probably already socially connected in the traditional social media sense.
The mantra we want you to adopt is to “Join the relevant few,” because you can very easily get caught in an online web of irrelevance. We would like to bring to your attention to the fact that social media can be a effective form of informal learning, if you take the right approach, that is.
For starters, you should join the Big 3 of social media, if you haven’t done so already. They are Twitter, Facebook, and LinkedIn (Google+ is making a serious push to break into this elite group, but is not quite there yet.) While LinkedIn is not like your typical social network, it does does share many social media characteristics, making it the number one method of connecting to other like-minded business professionals. The power of this network is found in the groups that are founded and run by experts in a wide variety of industries.
As you start connecting to the big three, make sure you separate out the benign, banal, and boring that is so prevalent in some social media circles. Don’t waste your social time on irrelevant people or topics. Avoid the self-centered individuals who erroneously think the rest of the world cares what they are eating.
Choose to follow, like, and join ONLY relevant thought leaders, research sites, trade magazines, and knowledge brokers that can help you become competent in the topic or area you want to be competent in.
If you follow this simple advice of only joining a few social media sites, and then only following the relevant few who can help you focus on an area you wish to learn about, you will be amazed at how effective social media can be as a form of oinformal learning.
