In part 1 of this three part series we asked, "why are some organizations so slow to adopt elearning?"
In part 2 we will look at why some ARE making the move online...now, in this last post we will share some recent market research supporting the adoption of elearning.
- U.S. Corporate E-Learning Market to reach $69 Billion in 2015 (Research & Markets Global E-learning Study)
- e-Learning unseats ILT as Top Training Method in 2009 (IDC Research, Bersin & Associates Corporate Factbook 2009) "In just one year, from 2008 to 2009, the use of virtual classrooms increased from 45 percent to 60 percent, making these tools the most widely adopted learning technology...Although ILT remains the dominant delivery method, its use declined from 67 percent of training hours in 2008 to 60 percent in 2009."
- According to ASTD’S “State of the Industry Report, 2009,” even in a recession year, online learning still accounted for a third of all learning. (ASTD State of The Industry Report, 2009.)
- The 2010 Sloan Survey of Online Learning reveals that enrollment rose by almost one million students from a year earlier. The survey of more than 2,500 colleges and universities nationwide finds approximately 5.6 million students were enrolled in at least one online course in fall 2009, the most recent term for which figures are available.
Nearly 30% of all college and university students now take at least one course online. Almost two-thirds of for-profit institutions now say that online learning is a critical part of their long term strategy. The 21%growth rate for online enrollments far exceeds the 2% growth in the overall higher education student population.
- The U.S. Department of Education, in a 2009 report, estimated that more than one million students from Kindergarten to Grade 12 were enrolled in online courses in 2007, and a study by “Project Tomorrow” found that the number of high school students taking an online class nearly doubled from 2008-2009. Importantly, studies show that online instruction is at least as effective – and often more so – than the traditional face-to-face interaction of teachers and students contained in a single classroom in a physical school.
These are just a few of the studies showing that while ILT is still here to stay for a while, elearning in all its forms is slowly gaining ground. In light of all this persuasive data and obvious trends, why are companies so slow to adopt elearning? Well, that is a question for you to ask your employer. All we know is that those companies that have aggressively embraced elearning have seen immediate results. Maybe your company will be next.